Sheer Publishing has consistently demonstrated its expertise and leadership within the dynamic realms of the music business. Recognizing the profound impact of educational initiatives on industry vitality, Sheer prioritizes knowledge-sharing endeavors. Through these workshops and masterclasses, Sheer empowers creatives to navigate the ever-evolving music landscape.
In recent months, Sheer has embarked on an inspiring journey, actively engaging in numerous masterclasses as keynote speakers, panellists, guests, and hosts. This dedicated involvement underscores Sheer’s commitment to fostering a culture of continuous learning and knowledge exchange.
As we eagerly anticipate the future, Sheer remains steadfast in its mission to serve as torchbearers of wisdom, embracing unconventional avenues for enlightenment and enriching dialogue with musicians and all creative stakeholders in the music industry.
Moshito Creative Workshop
On April 24, 2024, the SAMRO House in Johannesburg came alive with the vibrant energy of the Moshito Creative Workshop & Exhibition. Esteemed speakers from diverse corners of the music industry convened to explore the intricacies of navigating today’s ever-evolving musical landscape.
The event featured insightful panel discussions where industry luminaries shared invaluable tips for aspiring artists seeking success in the competitive realm of music. Of particular focus were strategies for generating income amidst the digital age’s proliferation of AI and technology. Attendees gained crucial insights into understanding relevant industry bodies and procedural protocols vital for advancing their careers.
Among the esteemed panelists was Kgotso Masithela, the Sync and Licensing Coordinator of Sheer Publisher, whose expertise illuminated avenues for artists to maximize their earnings and amplify their music’s reach through sync and licensing opportunities. Masithela underscored the importance of artists acquainting themselves with platforms conducive to their music’s utilization, emphasizing the role of publishers in facilitating such exposure.
Highlighting Sheer’s successful collaborations with renowned musicians and its track record of securing lucrative sync deals and music licenses for major corporations and brands, Kgotso’s contributions underscored the immense potential for artists to thrive in today’s music industry landscape.
The event served as an invaluable platform for learning and dialogue, instilling hopeful optimism for artists looking to diversify their revenue streams and carve out their niche in the dynamic world of music business.
Music Publishing Masterclass facilitated by international catalogue Senior Copyright Co-ordinator, Yonda Nkomonye at the Central Johannesburg College
Senior Copyright Coordinator at Sheer Publishing recently took the lead of an interactive music publishing masterclass for college students who are aspiring musicians at Central Johannesburg College (CJC) on the 25th of April 2024, at the Ensemble Room. The event drew an enthusiastic crowd of over 50 eager students, underscoring the thirst for real-world insights within the next generation of music industry professionals.
The college lecture emphasized the importance of industry experts like individuals who work daily in the music industry such as Yonda, by sharing practical wisdom to complement classroom learning. This masterclass not only enriched the curriculum but also provided a tangible connection between theory and practice.
What made this session particularly special was Yonda’s own journey- as he is an alumnus of CJC. His story of success served as a beacon of hope, illustrating the many opportunities awaiting graduates beyond the classroom.
During the session, Yonda delved into the fundamentals of music publishing, urging each attendee to harness their resources diligently on their path to success in the industry. His engaging presentation sparked an interest among the students, igniting aspirations to pursue careers within music organizations in the future.
Overall, the masterclass was a testament to the power of mentorship and hands-on learning, leaving a valuable impression on the students and paving the way for their bright futures in the world of music publishing.
