Howard Audio have always had a thing for dogs. They’ve even made up kid’s stories starring them as musical creatures. So, when McCann Creative Director Jacqui Mendleson, approached them to help raise awareness for Zoetis, they leapt at the chance to make a difference.
The objective of the brief was to raise awareness of canine cancer and the focus Zoetis places on treatment for man’s best friend.
They composed a classic jazz track for an emotive TV commercial to communicate that feeling of doggie love.
The song featured the vocal styling of Jo Day with Adam Howard on brass – he does love to blow his own trumpet from time to time.
This was a love job that put a wag in all our tails.