Sheer Publishing News

Howard Audio gets people talking with score for MTN

Oct 27, 2016

Howard Audio gets people talking with their latest TV commercial score for MTN Africa. Metropolitan Republic briefed us to compose a cinematic piece to echo the visuals – a story of “always being together” when you use MTN.

Director Matthys Boschoff worked closely with Adam Howard to get the tone just right. “We had to illustrate, in music, the dichotomy of separation and connectedness,” Adam Howard says “The music had to echo the positivity of always together juxtaposed with a sense of missing each other – I think we got the balance right.”

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