Sheer Publishing News

Mdundo and AudioLock crack down on music piracy in Africa

Feb 27, 2020

Music streaming service Mdundo (which is active in Nigeria, Ghana, Kenya, Tanzania, South Africa, Uganda, Mozambique, Zambia and Zimbabwe) has partnered with AudioLock to crack down on online piracy across Africa.

They have announced that together they have removed over 181,000 infringing links from Google alone that were leading to unlicensed music by African acts. Mdundo says it has a catalogue of 200,000 fully licensed tracks from African artists but they are also widely available on unlicensed sites “due to the lack of licensing infrastructure across Africa”.

This move to scrub links to infringing music on Google (and other search engines) is being funded by Mdundo and the company says it wants other music organisations across Africa to follow its lead.

“Music fans are rarely aware of the legitimacy of the music websites they are using. This initiative will guide the users to the best places in Africa to access music legally without interfering with the user experience,” said Mdundo CEO Martin Nielsen.

It’s unusual elsewhere in the world to see a DSP leading the anti-piracy charge in this way, but as Mdundo is arguing, in Africa’s nascent music/tech ecosystems, it may be a logical move.

Mdundo released a statement that garnered approval and support from Record Labels, Music Publishers, Distributors, Artist Associations and Government Organisations including Sheer Publishing, PHAT! Music Publishing and The Kenya Copyright Board.

The full statement has been released and can be read below:

MDUNDO GATHERING PAN-AFRICAN MUSIC COMPANIES TO STAND AGAINST MUSIC PIRACY

Mdundo has recently initiated a partnership with anti-piracy specialist AudioLock removing African songs from 272,585 illegal websites across the world.

Illegal websites are the main channel of consuming music across Sub-Sahara Africa accounting for approximately 500m downloads every month generating $8m in revenues for illegal websites every year.

In order to stress that distributing music on a website without licensing the music from the copyright owners is an offence and is not helping the music industry or the musicians, Mdundo has invited any established and legal music company in Africa to endorse the initiative.

We are proud to have music companies across the distribution chain, including competitors, record labels, publishing companies, distributors, artist associations, government organisations and many more.

Source – MusicAlly

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