AR Focus Session: A Look Into the Future of Music
On March 27th, 2025, the Music Business Network Southern Africa hosted an engaging AR (Augmented Reality) Focus Session in collaboration with Sheer Publishing Africa at the vibrant Artist Proof Studio in Johannesburg.
🚀 Exploring the Edge of Music + Tech
The event brought together a powerhouse panel of industry leaders and creatives to explore how AR is reshaping storytelling, live performance, audience engagement, and more.
Topics covered included the real-world applications of AR in music, content creation for immersive platforms, and navigating rights and royalties in this emerging space.
🎤 Real Talk. Real Impact.
The session was an important step forward in understanding how African creators can lead — not follow — in the adoption of immersive tech within the music industry. From publishers to producers, each voice in the room brought a unique take on how we can ensure innovation doesn’t come at the cost of artist equity.
🤝 Collaboration in Action
Sheer Publishing Africa was proud to be part of this moment, sharing insights and championing the importance of intellectual property, rights ownership, and creative freedom in the next era of music business.
Big love to SAMRO, Music Business Academy, and all our fellow contributors pushing the culture forward. Events like these remind us — the music industry doesn’t just live in boardrooms. It lives in ideas, innovation, and unity.
📸 Missed it? We got you.
Check out our photo gallery and recap from the day’s panel sessions, networking, and artful energy.
👉 Read the full recap on our website
🎯 Final Note
At Sheer, we’re about more than just rights. We’re about making sure creators stay in control of their vision, while shaping the future of African music on their own terms.
Stay tapped in — the future’s looking wild, creative, and unapologetically African.
