Publishing News

The music trends you need to look out for in 2023

Mar 1, 2023

The first half of the year offers the perfect opportunity to review priorities, harness inspiration, and make a plan for the rest of the year.

Here’s what to expect for the rest of 2023:

  1. TikTok Will Be One of The Best Platforms for Music Promotion 
  2. Publishing & Sync Deals Will Offer Greater Opportunities
  3. Music Genres Will Become Even More Inconsequential
  4. Streaming Platforms Will Become Even More Popular

The radio industry has impressive statistics, both terrestrial and streaming, and SA music gets a lot of airplay. Radio Monitor is a vital tool for artists to track airplay, and any act releasing music should invest in the system to track their airplay.

SA’s biggest song of last year – Q-Mark & TpZee feat. Afriikan Papi – Paris, had 6157 spins and 656.5m impacts from September 2021. It’s important to note that KO feat. Young Stunna and Blxckie were in second place, despite only being released in August 2022, 11 months after the number one song.

It remained at this position for 20 consecutive weeks and is the first ever song to do that, local or international. The second most consecutive number one was Zakes Bantwini’s Osama with 11 weeks.

YouTube (31%), commercial radio (20%), music streaming services (18%), social media (17%), and TV and movie streaming (16%) are the top sources of music discovery. As of right now, Meta/Facebook leads social media for music discovery with 61 percent of all age groups, followed by Instagram with 55 percent, TikTok with 50 percent, and Twitter with 18 percent.