Client Profile: Maxy Khoisan

Oct 15, 2020

Maxy Khoisan is a dynamic, seasoned multi-hitmaker who continues to produce music that is relevant to the Global Market. She holds multiple accolades and recognitions balancing that with undeniable street credibility in Southern Africa, her music plays at every corner from the urban areas to rural settlements. settlements.

Maxy Khoisan’s strong golden vocals and inflections are musical backdrops to creating pure energy and emotions-telling Batswana and African stories all around the world about Religion/Beliefs/Cultures and traditions.

She specializes in contemporary Setswana traditional music and she sings in her native languages; Setswana, Sesawara (San language), Ikalanga, and Sekgalagadi, representing Batswana as one nation. Her music influences come from Setswana tradition and cultures, folklore, and borankana styles, yet blended with a wide variety of other Batswana favorites such as gospel and marabi. This combination is furthermore fused and textured with various African percussions, Tswana rattles, and West African African influences to produce an excitingly unique sound.

Features

Botswana`s News bulletin program slogan by in 2000 Kalahari song for tourism TV slogan advert Utlwang wee song for Be mobile premier league TV slogan advert, Mma mmoledi song for international Botswana movie `Mma Ramotswe starring USA actress Jill Scott, Cherikwa and Makorakoretsa songs for Botswana tourism album Voice Voice cover recordings for the late pop icon (RSA) Brenda Fassie (emulating the late icon`s voice and doing her song remixes with her producer Sello Chicco Twala in RSA). Currently Maxy KhoiSan is busy releasing International music collaborations with award-winning musicians namely; Rsa Master KG, Musa Sukwene, Makhadzi, Villager SA, Dj Call me, and Double Trouble just to name a few which gave her hit dance single songs that took the music industry by storm. Hit Song features namely Tshinada, Ngwanaka, O Jola Le Mang, Lovie Wam, Tshaba Corona, and Kwenzenjani.

History & Background

Born as the only child Olebile Sedumedi popularly known as Maxy Khoisan grew up with songs on her lips and music in her veins. Her 2000 debut album Makorakoretsa, became an instant hit and made Maxy Khoisan take center stage, and earned her a place amongst Botswana`s leading talented artists as the top female vocalist in the country. She soon dominated the music scene and became a regular feature on the music scene at festivals, concerts, and corporate gigs. She has grown to become Botswana`s highly acclaimed vocalist, dancer, producer, and composer. acclaimed vocalist, dancer, producer, and composer.

Maxy Khoisan’s music is classified loosely as contemporary Setswana traditional music and she sings in her native languages; Setswana, seswara (san language), Ikalanga, and sekgalagadi, representing Batswana as one nation. Her music influence comes from Tswana tradition and cultures, folklores, and borankana styles blended with a wide variety of other Batswana favorites such as gospel and marabi.

This combination is furthermore fused and textured with various African percussions, Tswana rattles and West African influences to produce an excitingly unique sound. Maxy Khoisan’s strong golden vocals and inflections are musical backdrops to creating pure energy and emotions-telling Batswana and African stories all around the world about Religion/Beliefs/Cultures and Traditions.

She rocketed to fame in the last decade with her musical creation contemporary Setswana traditional music, a musical formula that immediately proved popular nationwide with the young and the old.

Her breakthrough album in 2000 ‘Makoretsa’, featured various hits including “Kalahari/uwee! Uwee!” and “Makorakoretsa” which caught up the country and Africa`s attention by dominating all the airwaves both locally and beyond the borders. Makorakoretsa introduced Maxy KhoiSan to South Africa, Zimbabwe, Zambia, Japan, China, Ivory Coast Market, and various country markets, making her a global phenomenon.

She has been praised and recognised as Botswana`s traditional music icon, She has been praised and recognised as Botswana`s traditional music icon, Thari ya sechaba, Diamond of Botswana, and lastly as the “Brenda Fassie” of Botswana, since she has a tone similar to the RSA Popstar. Her vocal tone landed her an International Record Deal with RSA EMI/CCP Records to feature on the late Brenda Fassie’s pop star`s last album production.

Maxy Khoisan has carved a niche in Botswana`s gallery of icons-not only Maxy Khoisan has carved a niche in Botswana`s gallery of icons-not only because of her music, but her irrepressible creative drive and dynamism. From creating a Tsutsube music genre and generating demand for it in 2000, the musician established her own studio called “LADUMA records” where various groups and individuals are able to record and pump their own production and interpretation of the “contemporary Setswana traditional music” genre.

In addition, her success revived young Botswana talent and saw young musicians emerging in genres such as Dikhwaere, Kwaito kwasa, Afro-pop, and Disco etc. The local corporate world, in fact, was quick to appreciate Maxy KhoiSan`s value as a marketing tool by tapping into her talent for various educational and promotional campaigns.

Tours & Travels

YOHO (Youth Health Organization) Edutainment, Bedia Brand Botswana team (Brand Botswana logo launch), IEC (Independent Electoral Commission) Campaign, National TB(Tuberculosis) Campaign team, Blood Donation Campaign, Department of Youth and Culture Tour(Botswana month of Japan and China), Botswana Pretoria Embassy entertainment for 2010 world cup football matches, Air Botswana route launch team(Gaborone-Cape Town route), Standard Chartered bank “DIVA” Account launch, BEMOBILE Network Launches, and Choppies RSA Shop Branch Launches, Ministry of Health Home Based Care Launches, Orange Kabelano Charity Cup, Mascom Events, Health Home Based Care Launches, Orange Kabelano Charity Cup, Mascom Events, Kgalagadi breweries Fanta mega party, Tanzanian international kwasakwasa group, Extra Musica Botswana tour by invite, KBL Coca-Cola sports awards events, BDP star rally events, the main opening act for Botswana All Africa Games hosted in Gaborone. She performed at the Ivory Coast Abidjan Urban annual festival by A`Salfo and magic system for UNESCO called FEMUA 7, just to mention a few. All the tours once again underlined Maxy KhoiSan’s enduring popularity with fans of all ages and localities, having effectively cemented her into the collective national memory. It is the success having effectively cemented her into the collective national memory. It is the success and ability that has enabled the musician to cross over into the iconic status-even before she turns 33 years old.

Discography (Albums)

Why Uvuma’ AfroSoul’ [2017]
Nneele Tumelo [2014]
Kashoti [2012]
Mahala mahala [2010]
Ee! Kedumetse [2010]
Re Batswana Betsho! [2008]
Cherikwa [2007]
Best Of Maxy [2006]
Changaneng [2004]
Nare [2004]
KothiKothi [2002]
Makorakoretsa [2000]