Publishing News

The role of Social Media in Amapiano

Jun 26, 2023

Our very own Musical Architect, Themba Molongoana together with Yule Dlamini and Spayce Frem explored the role of Media and Social Media in Amapiano at the Amapiano Africa Summit held on 23 – 24 June.

The summit had the likes of Director of ‘Book-pro Afr!ca’ Zamani Ndimande, Events Doctor and Founder of Duma Collective Sibu Mabena, Award Winning Dj Sabby, Kabza De Small, Kelvin Momo, Nkosazana Daughter, Lebza TheVillain, Venom and more sitting on various educative panel discussions over the 2 days.

In this digital era, social media has become an indispensable tool, Musicians have embraced the power of these platforms to connect with their audiences, promote their music, and build a community. Thus said, the panel explored the impact of these avenues, the synergy between music and style within the genre, and how publishing houses/companies can help you monetise on this.

Mastermind and founder of Amapiano Africa Summit and With or Without you, @thulaniway says “This summit was created so people could understand the value of Amapiano to the African Business climate. We aim to share knowledge with other people and create a music community, where stakeholders talk about ipiano.”

The Summit is scheduled to appear on SABC1 in the near future.