The highly anticipated The Music Business Unplugged podcast has officially launched, marking a significant milestone for the South African and global music industry. As the first South African podcast dedicated to the business of music, this platform reaches audiences across Nigeria, Ghana, Kenya, the UK, the US, Western Europe, and beyond.
Hosted by music marketing executive Ian Bredenkamp, the podcast is a must-listen for artists, executives, and professionals looking for insights into the ever-evolving music landscape.
“I speak with top music professionals worldwide daily. These conversations are like personal masterclasses, and I wanted to share that knowledge with a wider audience,” says Bredenkamp. “That’s how The Music Business Unplugged was born – a space where industry leaders share their wisdom with emerging and established professionals.”
Episode 1: Understanding the Role of a Publisher and Why You Need One
The debut episode, Understanding the Role of a Publisher and Why You Need One, features Thando Makhunga, Managing Director of Sheer Publishing Africa. In conversation with Ian Bredenkamp, Makhunga explains the complexities of music publishing, composer and mechanical rights, and essential insights for songwriters and independent labels.
With extensive industry experience, Makhunga shares exclusive behind-the-scenes knowledge from her career, offering practical advice for navigating the music business.
A Global Music Industry Dialogue
Each episode of The Music Business Unplugged brings together global industry leaders to discuss critical trends, challenges, and strategies shaping the music industry. The podcast provides essential lessons, industry anecdotes, and actionable insights.
Listen to Episode 1 Now
About Thando Makhunga
Thando Makhunga is the Managing Director of Sheer Publishing Africa, leading the continent’s largest independent music publishing company. She has expanded Sheer Publishing’s global footprint while advocating for African artists’ rights. She was the first Black female Chairperson of the Music Publishers Association of South Africa and currently serves as Vice Chairperson of the Africa Regional Group of the ICMP.
About Ian Bredenkamp
Ian Bredenkamp is the founder of I Be Music and a leading expert in Africa’s music marketing and promotion industry. His team specializes in streaming strategy, playlisting, and artist PR, working with global stars like Dua Lipa, Megan Thee Stallion, Coldplay, and major labels such as Warner Africa, Universal Music South Africa, and BMG.
Produced by I Be Music
The Music Business Unplugged is produced by I Be Music, Africa’s #1 music marketing and plugging company. Learn more at www.ibemusic.org.
Media Contact
Ian Bredenkamp
📧 ian@ibemusic.org
🏢 I Be Music