Sheer Publishing News

Kenya’s Most Watched Video – Sauti Sol Hit Another Milestone

Jan 19, 2015

Sauti Sol (Winners Best African Act 2014 MTV EMA) NISHIKE music video becomes the group’s first to reach a million hits on YouTube. The controversial NISHIKE music video from Kenya has reached a million hits eight months after it’s release (April 2014). NISHIKE was also nominated at the 2014 Channel O Music Video Awards as the Most Gifted Music Video from East Africa.

Simultaneously, The BBC’s 1Xtra DJ Edu has named Sauti Sol among Africa’s Top 5 Acts to Watch in 2015. Sauti Sol SURA YAKO was the first song to top BBC 1Xtra’s show exclusively featuring the best African music – DJ Edu’s weekly Destination Africa Show. To listen to DJ Edu’s special Destination Africa Show revelation of the Top 5 African Acts (including Sauti Sol at No. 1) to Watch in 2015 and more: http://www.bbc.co.uk/programmes/b04xnsvj Sauti Sol were also interviewed by the BBC Club Africa series, part of the BBC’s ‘A Richer World’ season for BBC World Service Radio, World TV and 1Xtra. The series is set to premiere soon.

All the band members have received the news well and are very excited about new music and upcoming third album. SURA YAKO’s producer, Savara of Sauti Sol says, “I didn’t think while producing that the song to get that far. Was just doing my job and I only thought those who love Swahili would relate; but the world did too for different reasons and now it’s just a mater of time before our next releases.” Regarding NISHIKE’s million hits, Chimano of Sauti Sol says, “It started out controversial but with strategy, patience and a #MTVEMA award we’re here now. I’m glad and happy to be part of this journey.”

Sauti Sol is in the final process of finishing their self-produced and anticipated third album: Live and Die in Afrika, set for release in 2015. Feel free to share this information within your networks.

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