Johannesburg, South Africa – April 7, 2025 – Sheer Publishing Africa, one of the continent’s leading independent music publishers, is leveling up in a big way. The company just signed a major multi-territory sub-publishing deal with the U.S.-based Vuga Music Inc.—a fierce advocate for African talent in the global music scene.
A Match Made in Music Publishing Heaven
Vuga Music Inc. has been in the game since 2019, originally starting as a streaming platform before pivoting into publishing admin for African artists. Now, they’re a full-blown publishing powerhouse, and teaming up with Sheer means their catalogue is about to go pan-African in the best way.
What This Means for Artists
Under this partnership, Sheer will rep Vuga’s catalogue across Africa, handling synchronization licensing for film, TV, digital, and advertising. Translation: better royalties, bigger exposure, and rights protection like never before.
Leadership Voices
“We are incredibly proud to represent Vuga’s catalogue and bring their exceptional roster of artists and composers to international audiences,” said Thando Makhunga, Managing Director at Sheer Publishing Africa. “This deal is about long-term wins for African creators.”
Vuga’s COO Adebisi Lawal added, “Sheer’s unmatched experience and global infrastructure make them the perfect partner to elevate our catalogue worldwide.”
Why This Deal Matters
This partnership comes on the heels of Sheer’s alliance with Sintonia Publishing in Angola, reinforcing its rep as *the* go-to publishing partner for international companies wanting to play in Africa’s booming music space.
About Sheer Publishing Africa
With over 20 years in the biz, Sheer Publishing Africa provides world-class services in administration, royalty collection, sync licensing, and rights management. A subsidiary of Downtown Music Holdings, Sheer’s mission is simple: protect creators and amplify African voices on a global stage.
About Vuga Music Inc.
Founded in 2019 by Ralph B. Amachree, Kazeem Adebisi Lawal, and Christopher Okekeze, Vuga Music Inc. is all about repping African and diaspora musicians with legit publishing, sync, and digital distro support.
Media Contacts:
Sheer Publishing Africa – Kabelo@sheer.co.za
Vuga Music Inc. – adebisi@vuga.org