Publishing News

The Godfather of Deep House SA visits Sheer offices

Feb 22, 2019

The Godfathers Of Deep House SA is a leading Deep House Music Production company which is a vision that is created and founded by Masia Mashapa run under The Godfada Recording Label. It is a deep house movement distributing its locally produced content digitally and garnering great love and support in South Africa and Internationally.

Masia Mashapa (The Godfather) an avid music collector and lover with a keen ear and eye for talent started this journey and along the way Victor Ngcongwana (Dj Spring) a lifelong friend who saw the vision and believed in it, they partnered up and The Godfathers came alive. “Where words fail, our music speaks”

Masia says that “Music is the great way that unites and heals us, for every experience in life there is a song for that moment as a reminder. An incredible force, something that people who differ on everything and anything else can have in common.”

The hope is that through sharing good music, the lifestyle and the love of music we can all be equal. The main purpose of the Godfathers Application is sharing music, and their web store (www.thegodfathers.co.za) is for buying Deep House music at your discretion. The Godfather Money Team Album is released annually and the online 24 hour radio station show cases professionally mixed sets (like having a club on the move).

David Alexander, the CEO of Sheer Music Publishing said “We are thrilled to have The Godfather visit us at Sheer and discuss his vision of the music industry. The model that The Godfathers run is different to the streaming model that dominates the current music marketplace. It is always interesting to debate a different business philosophy and see where there is possibility for alignment in the future”.