Publishing News

The Sheer Songwriter Series “The Art of Amapiano” Masterclass

Apr 8, 2024

We are thrilled to extend an exclusive invitation to you for the inaugural event of our Sheer Songwriter Series: The Art of Amapiano Masterclass.

As a valued member of our community, we believe this event will provide you with invaluable insights and tools to further elevate your craft in the dynamic space of the music business.

Partnering with the Academy of Sound Engineering, we are committed to fostering a pathway of opportunities for emerging talents within the vibrant South African music landscape. Through immersive masterclasses, enriching workshops, and meaningful industry engagements, we aim to empower and equip individuals like yourself with the skills and knowledge necessary to thrive in today’s music industry.

The Sheer Songwriter Series is dedicated to accelerating the songwriting process and inspiring artists to navigate their journey as profitable creatives in the realm of publishing and other music avenues. With this in mind, our inaugural masterclass will delve into “The Art of Amapiano”.

Amapiano has made a significant impact on music today by revolutionizing the South African music scene and gaining international recognition. This genre, characterized by its infectious beats, soulful melodies, and hypnotic rhythms, has captivated audiences worldwide, influencing not only the sound but also the culture of contemporary music.

It’s rise has diversified the global music landscape, fostering cross-cultural collaborations and pushing boundaries within the industry. Its fusion of various musical elements, from house and jazz to kwaito and Afrobeat, has inspired a new generation of artists and producers to experiment with fresh sounds and styles. Additionally, the genre’s popularity has sparked renewed interest in South African music, amplifying the voices of local artists on the global stage and solidifying the country’s position as a hub of musical innovation. Overall, Amapiano’s impact on music today is undeniable, shaping trends, influencing genres, and redefining the boundaries of creativity in the modern music industry.
Here’s what you can expect from our masterclass:

  • Insider Insights: Learn from seasoned professionals about the intricacies of Amapiano and how to harness its essence in your songwriting. Get to further engage with guest speakers, and seasoned musicians such as Sizwe Alakine, K-Zaka & others.
  • The Basic Principles of Music Publishing: encompasses the foundational principles and essential elements vital to navigating the intricate world of music publishing. Such as core concepts which include copyright laws, licensing, royalties, and contracts that form the backbone of the music publishing industry. Understanding these fundamentals is crucial for songwriters, composers, and music industry professionals to protect their intellectual property, maximize revenue streams, and forge successful careers in the evolving landscape of music publishing. Presented by Sheer Publishing Africa A&R Manager, Kefiloe Molefe. 
  • Creative Techniques: Discover innovative approaches to crafting melodies, rhythms, and lyrics that resonate with the unique characteristics of Amapiano.
  • Navigating the Industry: Gain practical advice on how to maximize your opportunities within the music industry and transform your passion into a sustainable career. Presented by Talent Manager and Founder of the Music Business Academy, Gift Mdlalose 

Whether you’re an established songwriter or just beginning your musical journey, this masterclass promises to be an enlightening and enriching experience for all attendees.

Event Details:

Date: 12 April 2024, Friday
Time: 10:00
Location: SABC Studios
Address: Cnr Henley and Artillery Road, Auckland Park, Johannesburg
Fee: R 0 (Free Event) – (Refreshments will be served)

Kindly RSVP by 10 April 2024, 23:59 to secure your spot at this exclusive event. Spaces are limited, so we encourage you to respond promptly to avoid missing out on this invaluable opportunity.

We look forward to welcoming you to ‘The Sheer Songwriter Series: The Art of Amapiano Masterclass’ and embarking on this transformative journey together.

Please note for security and access purposes all attendants are required by the SABC to share their SA identification number/passport number, persons are also required to carry an identification document with them on arrival at the SABC Studios such as an ID / Passport / Drivers License.

Looking forward to seeing you there.  Inquiries: michaela@sheer.co.za

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